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	<title> &#187; Business</title>
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		<title>Blogging for Business &#8211; an ATW panel</title>
		<link>http://jenndiesi.com/2006/03/blogging-for-business-an-atw-panel/</link>
		<comments>http://jenndiesi.com/2006/03/blogging-for-business-an-atw-panel/#comments</comments>
		<pubDate>Tue, 28 Mar 2006 07:32:32 +0000</pubDate>
		<dc:creator>Jenn</dc:creator>
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		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[Last week I went to an Alliance of Technology and Women (that&#39;s ATW for short)&#160;panel on Blogging for Business.&#160; I&#160;really enjoyed it, and learned quite a bit [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I went to an Alliance of Technology and Women (that&#39;s ATW<span class="358553503-28032006"> for short</span>)&nbsp;<span class="358553503-28032006">panel </span>on Blogging<span class="358553503-28032006"> for Business</span>.&nbsp; I&nbsp;really enjoyed it, and learned quite a bit about blogging (I thought *I* was a blogger!) and how some are using blogging to benefit their business.&nbsp;</p>
<p>&nbsp;Admittedly, I wasn&#39;t sure what to expect&nbsp;from the event, but&nbsp;it was being hosted at my company, and&nbsp;the invitation to attend had come from our super nice&nbsp;admin -&nbsp;but I lost it&nbsp;in my mail box during my recent head cold-ness &amp; ear infection sickness.&nbsp; A&nbsp;nice coworker reminded me of it, and said there was free food &amp; drinks.&nbsp; I&#39;m&nbsp;there!</p>
<p><span class="358553503-28032006">I&#39;m glad I went</span>, &nbsp;the event was great.&nbsp; The food was good, the people were very nice, and the panelists were entertaining<span class="358553503-28032006"> and enlightening</span>!&nbsp; On the panel were:</p>
<ul>
<li><span class="358553503-28032006"><a href="http://newventuremarketing.typepad.com/new_venture_marketing/">Robin Stavinsky &#8211; New Venture Marketing</a></span></li>
<li><a href="http://quickbooks_online_blog.typepad.com/blogmain/">Paul Rosenfeld &#8211; Quickbooks Online</a></li>
<li><a href="http://blogs.cisco.com/gov/">John Earnhardt &#8211; Cisco</a></li>
<li><a href="http://www.horsepigcow.com/">Tara Hunt</a> &#8211; <a href="http://www.riya.com/">Riya.com</a></li>
<li><a href="http://havefundogood.blogspot.com/">Britt Bravo &#8211; Nonprofit consultant</a>&nbsp;&amp; <a href="http://havefundogood.blogspot.com">motivator of social good</a>
</li>
</ul>
<p><span id="more-26"></span>
<p><span class="358553503-28032006"><a href="http://newventuremarketing.typepad.com/">Robin</a> was the moderator of the panel, and gave us all the ins and outs of blogging: what it is, what it&#39;s not, what a business can do with it, etc.&nbsp; She&#39;s clearly a big believer in blogging, and had a lot of convincing information about the need for businesses to blog.</span></p>
<p><a href="http://quickbooks_online_blog.typepad.com/blogmain/">Paul</a> was pretty inspiring, and actually made me want to USE&nbsp;<span class="358553503-28032006">Q</span>uick<span class="358553503-28032006">B</span>ooks online.&nbsp; Not because he got up and advertised his business (though he did get in a&nbsp;<span class="358553503-28032006">little </span>plug) but because of his attitude and beliefs about blogging.&nbsp; Paul and his team really seem to be using blogging to connect with their customers,&nbsp;<span class="358553503-28032006">primarily by way of&nbsp;strong employee participation and a very liberal set of blogging rules.&nbsp;&nbsp;I&#39;m still in awe&nbsp;at how Paul was able to pull this off, and as he&nbsp;was talking I kept thinking about a recent presentation&nbsp;at work which emphasized the </span>don&#39;t-<span class="358553503-28032006">put</span><span class="358553503-28032006">-anything-in-writing-as-</span>it-<span class="358553503-28032006">could-be-used-in-court</span> mentality.</p>
<p>Speaking of legal craziness, it was really insightful to&nbsp;go from&nbsp;Paul&#39;s&nbsp;very open stance to blogging to John&#39;s well-<span class="358553503-28032006">organized&nbsp;</span>presentation about <a href="http://blogs.cisco.com/gov/">blogging at Cisco</a>.&nbsp;&nbsp;<span class="358553503-28032006">oO(</span><span class="358553503-28032006">they might have some of the&nbsp;</span>same legal woes that we do.&nbsp;&nbsp;<span class="358553503-28032006">What do we need to do to get blogging past our legal dudesc</span>?<span class="358553503-28032006">)</span></p>
<p><span class="358553503-28032006"><a href="http://www.horsepigcow.com/">Tara&#39;s</a> talk &amp; web walking were the most interesting, I think.&nbsp; Not only was I amused by her little jabs at Internet Explorer (esp. since we don&#39;t sanction the use of anything *but* IE at work) but I was really fascinated by her passion for blogging and how she was able to put that passion to work for her professionally.&nbsp; It was also nice to be reminded that yes, sometimes it&#39;s ok to blog about <a href="index.php?option=com_content&amp;task=view&amp;id=15&amp;Itemid=35">random personal things</a>.&nbsp; Thank gods!&nbsp;&nbsp;:-)&nbsp; Anyway, I could have listened to &amp; watched&nbsp;Tara talk all evening!&nbsp; </span></p>
<p><span class="358553503-28032006">Last, but certainly not least, was <a href="http://havefundogood.blogspot.com/">Britt Bravo</a>, who&#39;s put her blogging to work for her by helping to show the world that you can have fun while making the world a better place.&nbsp; Who knew?&nbsp; I later found out that Britt lives here in Oakland, so I&#39;ll be watching her site for fun opportunities to do good in the world!</span></p>
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